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The global sex toys market size was estimated at usd 25.4 billion in 2024 However, it is not applied to items such as birth control, pornography, or condoms. The market is expected to grow from usd 27.5 billion in 2025 to usd 59.7 billion in 2034, at a cagr of 9% from 2025 to 2034, driven by changing perception of customers.
The sex toys segment holds the highest sexual wellness products market share The term sex toy can also include bdsm apparatus and sex furniture such as slings Sex toys are gaining popularity among consumers of all ages and have entered the mainstream of the sexual wellness industry
The market for sex toys, which includes a huge selection of items to enable unrestricted sex enjoyment and facilitate uncharted exploration, is an example of the wealth of opportunities available.
The top 5 sex toys used globally were chosen as search phrases From 1 january 2009 to 30 june 2023, the data was included as worldwide under the global enquiry category Using linear regression analysis, each polynomial trend line was. The sex toys market in north america is growing primarily due to the changing perspectives of customers toward utilization of sex toys and increasing number of online sex toys retailers.
A sex toy is an object or device that is primarily used to facilitate human sexual pleasure, such as a dildo or vibrator
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